Data warehousing deals with all aspects of managing the development, implementation and operation of a data warehouse or data mart including meta data management, data acquisition, data cleansing, data transformation, storage management, data distribution, data archiving, operational reporting, analytical reporting, security management, backup/recovery planning, etc. Business intelligence, on the other hand, is a set of software tools that enable an organization to analyze measurable aspects of their business such as sales performance, profitability, operational efficiency, effectiveness of marketing campaigns, market penetration among certain customer groups, cost trends, anomalies and exceptions, etc. Typically, the term ?business intelligence? is used to encompass OLAP, data visualization, data mining and query/reporting tools.Think of the data warehouse as the back office and business intelligence as the entire business including the back office. The business needs the back office on which to function, but the back office without a business to support, makes no sense.